In today’s world, digital marketing is a crucial aspect of any company’s success. With numerous marketing strategies available, it can be challenging to know which one will yield the best results. One marketing strategy that has gained massive importance in recent years is Pay Per Click (PPC). PPC advertising allows businesses to place their ads on search engine result pages, social media platforms, and other websites. When done right, PPC campaigns can generate a significant return on investment. However, maintaining a PPC campaign can be time-consuming, complex, and expensive if done in-house. That’s where white label PPC services come in, allowing you to outsource your PPC campaign management to an external agency while growing your brand and boosting your bottom line.
1. What is white label PPC?
White label PPC is when an external agency manages your PPC campaign on your behalf. The agency effectively acts as a remote extension of your team, carrying out tasks such as keyword research, ad placement, and analysis of the resulting data. The essential advantage of white label PPC services is that they allow businesses to leverage external expertise while retaining full control over their ad campaigns. With white label PPC, you get to brand the services as your own, allowing you to present them to your clients as an integral part of your work.
2. Benefits of using white label PPC services
One of the biggest benefits of white label PPC is that it saves time and effort for your business. A good white label PPC service will have already invested in the best technologies, tools, and expertise to avoid any trial-and-error. Instead, you can focus on other aspects of your business while they manage your PPC campaigns. Another significant benefit is that you can quickly expand your offerings without having to hire a full-time team of PPC experts. You also allow your clients to grow their businesses, making them happy and keeping them with you.
3. How to choose a white label PPC service
When choosing a white label PPC service, there are a few essential criteria to consider. Firstly, make sure that the service you choose is transparent about its operations and reporting procedures. Confirm that they will be providing regular progress reports so that you can track the success of your campaigns. Additionally, it would be best if you also verified that the service provider uses the latest technologies, such as bid optimization tools, to achieve maximum ROI. Finally, consider the experience and qualifications of the agency’s employees to ensure you receive top-notch service.
4. Cost of white label PPC
The cost of white label PPC may vary depending on the service provider and the extent of your needs. Typically, the cost comprises the ad spend and management fee. Ad spend is paid directly to the advertiser, while the management fee is paid to the white label service provider for overseeing and optimizing the campaigns. Usually, the management fee is a percentage of the ad spend, which varies from provider to provider. Though, in most cases, it is lower than the costs of hiring an entire in-house team.
White label PPC can be an excellent strategy to significantly improve your brand’s online visibility and generate measurable ROI. It allows businesses to focus on other core aspects of their work while leveraging the expertise of external agencies. In our digital world, the importance of effective PPC campaigns cannot be overstated, and using white label PPC services can set you on the path to success. When combined with other digital marketing strategies, including SEO, social media marketing, and email marketing, your brand can reach new heights in lead generation, sales, and revenue.